My husband and I have been doing real estate photography for over a year now. We enjoy it more than we might have guessed. We consider it a treat to be able to see (and photograph) the inside of beautiful homes throughout the Tri-Cities region, and we take pride in delivering photos that feel high-end, no matter the actual price attached to the home.
Although our job is quite different than the real estate agents that we serve, we have the same end-goal in mind: SELL THAT HOUSE. We deliver crisp, high-contrast, and sharp pictures to help ensure the sale of your property. We also strive for fast delivery, typically with a one to two-day turn around after the day-of-shoot.
Consumer Reports magazine recently reported that that nine out of 10 home buyers now use the internet at some point during their search to find a home, making web appeal critical when it comes to showing off your home. Knowing that potential buyers are very likely to find your listings online puts a premium on the photos that you post online. The internet is a visual medium, meaning that the photos need to look great. Professional photography can put you one step ahead of your competitors.
To that end, here are three tips from Consumer Reports:
1) Whether you hire us, another professional, or take the photos yourself, make sure the photos are taken with an advanced camera. Using an iPhone or a point-and-shoot camera isn’t going to cut it. From Consumer Reports, “an advanced camera is best for real estate photography because its larger sensor takes clear pictures even in low-light homes.” CR goes on to mention that a December 2013 study by Redfin found that “homes listed between $200,000 and $1 million that were shot with DSLR cameras sold for $3,400-$11,200 more than those photographed with basic point-and-shoot cameras.”
2) Again from CR “Tell the whole story. Buyers pay more attention to photos than the actual property descriptions in the listing, so it’s important to provide every visual detail. Including photos of each room, as well as exterior and yard. For your high priced listings pay a little more to have more shots of interesting features, like stone fireplaces, wine cellars, larger master bathrooms or high-end appliances. Natural lighting is best, so you may need serval days and several shoots to get the best light for the interior shots. Paying a little bit more for more shots is important if your property deserves to be shown off.”
3) “Time it right. It’s best to debut a listing on Thursday or Friday, ahead of the weekend open houses. Make sure you have all of the pieces in place before going live because listing get 4.5 times ore traffic in the first week than they do a month later. Some sellers and agents, make the mistake of debuting a listing without photos, thinking they’ll upload them later. By that time, may would-be buyers will have moved on and won’t return to the listing.”
4) I know, I said “3 reasons,” but here is a bonus tip from yours truly. Be patient! Re-scheduling a shoot for another day (if it’s rainy or cloudy) is highly suggested. The exterior shots of a sunny-bright house is much more appealing to a buyer than a grey sky. Trust me, sunshine sells.
Be sure to check out my real estate photography portfolio: HERE.